Shampoo: It lathers well, but smells like a cross between soap and hairdye. Very unappealing, AND the smell stayed with me for a few days afterward (despite having used several other scented hair products!). I didn't notice any difference in my hairs smoothness after rinsing this product out. I seriously doubt I would ever buy more due to the smell.
Conditioner: It has a creamy consistency, spreads evenly on hair, and is thick enough that it doesn't drip off. Unlike the shampoo, this conditioner has a clean fresh scent that I did not find objectionable. My hair was noticeably smoother after I rinsed this product out! I am seriously considering buying more of this conditioner.
First impression of the results was quite positive, I had NO STATIC after applying two leave in products and letting my hair air dry as usual. I have since gone back to my usual hair products (since I only had enough samples for one shower) but continue to experience less static. Could be because winter is coming to an end, but it might also be lasting effects of these products, its hard to tell.
I do want to warn you that this product line has a similar name to another product line of Loreal's. The other line is called Ultimate Straight and it also comes in black and pink bottles. I have no idea who decided THAT was a good idea! So be careful you buy the right thing if you are interested in trying this!
PS-someone once suggested I spray static guard on my hairbrush and then brush my hair for the static. Turns out there are pretty flammable ingredients in static guard (like propane), so I really don't recommend that! If you need help with staticy or dry hair, comment below and I will get back to you!